From spicy, herbal scents to the smooth pebble-shapes that graced your grandmother’s sink, the humble bar of soap can evoke powerful nostalgia.

In recent years though, people looked to liquid, foam and even gels, replacing their once-beloved blocks of soap with sleek plastic bottles filled with fancy formulas. However, bar soap has slowly started to fall back into favor sales of bar soap are booming. But, why you may wonder?

Bar Soap Is Back – But Why?

Many experts think that the shift is part of the backlash against plastic waste, as people are seeking more eco-friendly versions of everyday items. According to the author of The Skincare Bible, Dr Anjali Mahto, “There has been a huge backlash against plastic waste as consumers become more socially responsible and reduce consumption from all areas ranging from skincare and cosmetics through to food and clothing packaging.” In fact, studies show that  49 per cent of soap users say they “avoid products harmful to the environment” – a figure that has grown from 43 per cent last year.

At Shugar, our customers tell us that its the ingredients in the soaps that matter. According to founder Dan Shugar, “The proprietary formulation in our triple-milled, vegetable-based soaps make them extraordinarily luxurious.” And, the luxury doesn’t stop there. “Our packaging has always been part of the experience of using Shugar soaps,” he added. “In fact, we are in the process of redesigning our packages for an even more upscale feel.”

So, the next time you feel like doing something that good for you and for the environment, add a little Shugar to your life.